I hear this over and over as I continue my learning experiences. I posted on my blog about how we are driven by emotions rather than pure logic. Patrick Lencioni has written about it and car commercials are a prime example as they appeal to us on an emotional level versus a pure logical one.
This is why is it so important as leaders we have all the tools and wisdom we can have to better understand those around us on an emotional level. This will ensure we are as effective as a leader as we can be.
Check out my other posts and feel the emotion.