Loyal employees are a major asset for a strong company. Many businesses think that employees are automatically loyal just because they’re getting a regular paycheck. The truth is loyalty isn’t for sale. Loyalty has to be earned by the way you treat your employees. Transforming your business isn’t easy. You can’t do it alone. Without the cumulative drive of a dedicated team, your business won’t last long.
How you Treat your Employees will Determine the Fate of your Company!
Often poor management lies at the heart of an employee’s departure. People don’t leave jobs, they leave managers. The manager is the company’s first point of contact with an employee, if that contact is bad, the relationship with the company will be bad and the employee won’t stay long. If companies are going to excel, they need two things: Loyal Employees and Loyal Customers. The link between employee satisfaction and productivity is long-established. Research has found that happy workers are 12% more productive than their less satisfied counterparts. Loyal employees = Loyal customers. Loyal employees are worth more than their weight in gold. They uphold your brand and ensure the sustainability of your business. They go the extra mile. They make it possible for you to win.
This is why progressive companies like Apple, Google, Amazon create excellent managers. In my current position managing 30+ engineers, it is critical to have loyalty as it is an integral ingredient to the growth of my team and the success of providing value to our customers. With trust and loyalty, the engineers go above and beyond to take care of our customers – brining value and creating longer term relationships with the customers. This loyalty also fosters their desire to look for other opportunities and value for the customer. Take a look at your own team – is there loyalty? Do you provide an environment where they want to be loyal or do they just want to punch in and out and get a paycheck? In my case, their loyalty has grown our business and our reputation.
In the present environment, it becomes a necessity for the organization to have a strategy for retaining their best employees. Your competitors are waiting at the door with “treats” to lure away your top performers. If you keep treating employees like they are easily replaceable, you will be paying the price for this. According to data drawn from 30 case studies taken from 11 research papers on the costs of employee turnover, it costs at least 20% of their salary when an employee leaves. These costs reflect the loss of productivity from the departure, the cost of finding a replacement, and the reduced productivity while the new employee gets up to speed.
Beyond the more tangible losses, it affects the teams stability and causes other employees to reconsider their loyalty towards the organization. Additionally, poor employee loyalty can also damage a company’s image. Sites like Glassdoor and Indeed offer employees a platform on which to air their true feelings about their employer. Fortune bases its “100 Best Companies to Work For” ranking on employee reviews of company culture.
In my current company, we could save money by reducing or removing all the little perks we provide but we know the extra things we do shows our team that we care and how important things like working from home, flexible schedules, free snacks and drinks, fun environment (video games, chili cook-offs, etc.) are to them. And they reciprocate by doing a great job. An old saying, but goes a long way, still holds true: “Penny wise, pound foolish.” These small parks do not cost us a lot considering the rewards we get by providing them.
Tips To Help You Keep Your Best Employees
When employees feel disconnected, undervalued, and unappreciated, it doesn’t take long for them to jump ship and look for another job that will recognize their contributions. The only thing that can stop a high employee turnover is to give employees a reason to stay, or, even better, multiple reasons. Here are some tips to help retain your best employees:
- Don’t treat employees like machines – Employees want to know that their employer understands the need for a work/life balance and respects their personal time.
- Create opportunities for growth and development – Always make sure there are ways your employees can grow and can do work that inspires them.
- Reward Employees’ efforts – An open company culture with room for recognition and appreciation is very important. If you want the best, you must pay the price for the best.
- Don’t micromanage – Trust employees. Give them autonomy and breathing space to get their work done.
- Provide adequate training and support. Training demonstrates a company’s commitment to employees in terms of personal and professional growth.
- Show Empathy. Very few bosses show empathy towards their team members and showing empathy helps improve overall team morale and performance.
Ultimately having a culture that promotes open communication, fairness, teamwork, camaraderie and a family atmosphere helps to retain good employees. Focus on building quality relationships. Employees with strong bonds to those they work with, are usually the most engaged and tend to stay longer at companies they work for.
Good luck, try some of these tips and leave comments so we can learn from each other.